Case studies in research, UX/UI design, and usability testing.
WebMD’s Symptom Checker provides users with possible conditions based on their symptoms. However, users often face information overwhelming and irrelevant results. This project aims to enhance users' trust in the experience by improving clarity, relevance, and decision support.
Phishing Hunter aims to prevent scam damage before it happens and minimize recovery effort and cost after incidents. By providing real-time AI alerts, it helps users recognize threats early and take immediate action.
Starbucks’ seasonal campaigns are more than promotions—they are carefully crafted brand experiences. This project redesigns the seasonal landing page as a cohesive experience that connects seasonal atmosphere, brand storytelling, and the user journey across devices.
